{"id":5569,"date":"2018-12-12T07:41:49","date_gmt":"2018-12-12T07:41:49","guid":{"rendered":"https:\/\/in4mo.com\/?p=2511"},"modified":"2024-11-24T16:56:06","modified_gmt":"2024-11-24T14:56:06","slug":"the-connected-home","status":"publish","type":"post","link":"https:\/\/www.in4mo.com\/support\/the-connected-home\/","title":{"rendered":"The Connected Home"},"content":{"rendered":"

The Connected Home<\/strong><\/p>\n

Published on December 12, 2018 | 1 min read<\/p>\n

To transform their claims operations, insurance companies must evolve from reacting<\/strong> to preventing<\/strong> property damage. One way to move in this direction is that their customers get comfortable with the concept of connected homes.<\/p>\n

\"smart<\/p>\n

But the case for the connected home is not clear yet, as demonstrated by a recent report<\/a> from Walnut Unlimited and Nelson Bostock Unlimited, two marketing agencies from the UK.<\/p>\n

It is easy to forget that it takes a long time for any innovation to go mainstream. Indeed, we often do not remember the time when everyday items, like smartphones or streaming, did not even exist.<\/p>\n

The Smart Home is a relatively new concept that is getting better with each new technology wave. But better technology is not enough to reach a mainstream audience.<\/p>\n

The authors<\/a> point out that companies must \u201creconsider how products and even the concept of the Connected Home are communicated\u201d, since \u201cwhatever they are doing currently is missing the mark\u201d.<\/p>\n

Could insurance companies be the ones that tip the balance towards a wider adoption of the connected home by communicating real-life benefits to their policyholders?<\/p>\n

After all, waiting on the sideline and doing nothing is unlikely to be a viable option.<\/p>\n","protected":false},"excerpt":{"rendered":"

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